Jabra expands India focus; inks partnership with Redington

CHENNAI, INDIA: Jabra, the flagship brand of G N Netcom, a world leader in innovative headsets solutions is significantly enhancing its focus on India. H.E. Ole Lonsmann Poulsen, Danish Ambassador to India formally launched the Jabra GO 6400 Series headsets marking the company’s expansion into the upper end of the CC&O segment.

To support the new product range and its expanded focus on India, the global major announced the appointment of Redington as a distributor to help address the growing demand of hands-free audio communication products and solutions in the call centre and enterprise markets.

Under the agreement, Redington, a leading IT distribution player in the Indian, Middle-East and African regions with over 16,000 channel partners will market and deliver the Jabra brand of headset offerings and Bluetooth technologies to customers. GN Netcom also shared on the occasion that it will open two new offices in India.

The new range of headsets are first to offer true triple connectivity1 and user-friendly touch screen controls that incorporate Bluetooth, and USB phone technologies and will be immediately available in India.

Globally, the CC&O market is expected to triple in the next four years according to a Frost & Sullivan report driven by the Unified Communications market with India being a key growth market for the same. The company is optimistic about the Indian market projecting 50 percent year-on-year growth.

H.E. Ole Lønsmann Poulsen, Danish Ambassador to India, said: ”Denmark has a number of large global brands like Jabra which are driven by design and innovation which have a growing and readymade market in India. Jabra’s presence here and the optimism about the Indian market is good for Indo-Danish business relationship as it will encourage more and more Danish brands looking to expand their global footprint to do the same. We at the Danish Embassy here are actively encouraging Danish companies to invest in India and expand here. Am happy to hear about the Redington partnership and wish both companies success.”

R. Srinivasan, MD and CEO, Redington, said: “We are excited to partner a technology innovator like GN Netcom and we are confident that our channel partners and customers will appreciate the tremendous value of the Jabra portfolio of quality products and breakthrough designs. Through our excellent geographic reach and on-ground resources, we hope to realize maximum growth potential in the Indian market for Jabra’s offering.”

Dinesh Malkani, VP and GM, GN Netcom, added: “We registered a remarkable 30 percent growth in India last year even as the overall industry declined. The new range strengthens our capability to improve business competitiveness of Indian enterprises through UC solutions that are offered in partnership with Microsoft, Cisco, IBM, Avaya and Siemens among others. Redington’s huge partner network, credentials and domain experience sharpens our market penetration in India besides shortening our time-to-market and also making new products and innovations for this region much closer in synch with global roll-outs and releases.”

According to Ralph Ede, Regional Managing Director, GN Netcom South Asia: “The workforce in India today is far more mobile, uses more types of phones and is demanding devices with high usability. The new range will allow mobile-centric and office-centric workers to seamlessly manage calls from their computer (IP telephony), desk and mobile phones and thus enjoy uninterrupted productivity.”