FAIRFIELD, USA: On the heels of fulfilling a growing business imaging need by launching the extremely well-received Black and White TASKalfa 305 / 255 last month, Kyocera Mita America Inc., one of the world's leading document solutions companies, today introduced two new color counterparts, the TASKalfa 255c and TASKalfa 205c Color Multifunctional Products (MFPs).
These new MFP devices offer efficient, business color with core functionality including the features businesses require most, with highly simplified operation. Kyocera’s SMARTtech, Simple Management and Replacement Technology, continues to put the customer in command of their business by increasing productivity, and overall ease of use.
In support of today’s launch, Kyocera has expanded its broad, nationwide advertising and marketing campaign supporting the new SMARTtech products under the banner of “Innovation Made Simple”. The campaign boasts the unique TCO benefits of Kyocera’s award-winning technology these MFPs will deliver, according to company executives.
“SMARTtech innovation gives Kyocera the ability to expand the market for customers wanting to add color to their office by lowering the entry price for our highly-reliable products,” said Michael Pietrunti, president and CEO, Kyocera Mita America. “Positive response for our introductory SMARTtech launch last month points to the fact that there is broad market appeal for powerful, but simplified MFPs.”