Elemental brings any screen to life, features first look at 3D streaming

IBC 2010; PORTLAND, USA: Elemental Technologies, the leading provider of massively parallel video processing solutions, will showcase innovations in 3D technology and multi-screen video streaming at the International Broadcasting Convention (IBC), Sept. 10-14.

Approximately 70 percent of global Internet consumers watch online video and at least 12 percent of these viewers plan to purchase a 3DTV in the next year, according to the Nielsen Company. After years of hype, the full potential of streaming 2D and 3D content over the Internet to any device is now a reality.

Elemental brings this experience to life in several workflows throughout the IBC show floor, including never-before-seen demonstrations of the award-winning Elemental Live system in Hewlett-Packard (HP), PNY/NVIDIA and Elemental's stands.

"3D will gain adoption in the web and mobile space as it has in the cinema and broadcast markets. With 2D and 3D content increasing in availability, the worldwide market for multi-format transcoders will continue to grow as more professional video content is uploaded to the Internet for multiscreen delivery," states Michelle Abraham, principal analyst with In-Stat, whose recent report on the topic includes coverage of Elemental's massively parallel video processing solutions.

Elemental Live is featured in PNY/NVIDIA's stand (7.J38) as part of the Quadro digital video pipeline, an end-to-end solution for GPU-accelerated acquisition, processing and delivery of broadcast video. The system will simultaneously process live video streams, saving valuable formatting time and eliminating traditional hardware.

Live output will stream via Microsoft Smooth Streaming to several devices simultaneously, including a 3D display viewed using NVIDIA 3D vision glasses.

"Video professionals and enthusiasts worldwide are eager for the larger-than-life experience of 3D in the living room," said Keith Wymbs, VP of marketing at Elemental Technologies. "In collaboration with cutting edge companies like NVIDIA and HP, we are setting the stage at IBC to show the future dimensions of the broadcast industry."