SCOTTSDALE, USA: Bluetooth is on track to increase attach rates in many key market segments, reports In-Stat. However, the recession is taking its toll on the end equipment markets for Bluetooth, as Bluetooth-enabled equipment shipments will shrink 4 percent in 2009.
Within the Bluetooth market, however, it is not all doom and gloom. The Bluetooth 3.0 + High Speed specification, a true breakthrough, was announced as the next official standard in April. It offers high speed data transfer, nearly 10 times the rate of current Bluetooth technology, while providing the same capability and preserving Bluetooth interoperability.
“The new standard is an integrated solution that capitalizes on the two most successful wireless technologies to date, Bluetooth and 802.11,” says Brian O’Rourke, In-Stat analyst.
“This will allow Bluetooth to move large data files, such as music, videos, and photos at a rate similar to Wi-Fi. Up to now, low data rates have been a big stumbling block for Bluetooth in the consumer electronic (CE) market.”
Recent research by In-Stat found the following:
* Bluetooth semiconductor revenue will approach $4 billion by 2013. Bluetooth 3.0 will represent the largest share of semiconductor revenue by 2012.
* Shipments of devices with Bluetooth will rebound to growth in 2010.
* 43 percent of In-Stat’s survey respondents are very or extremely familiar with Bluetooth. Among those 34 and younger, the percentage is over 60 percent.
* The Bluetooth attach rate for mobile phones is expected to be 63 percent in 2009.
* Radio integration, using Bluetooth as the wireless platform, continues to gain serious market momentum.
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