The development of new technology and changes in consumer habits have led QSR customers today to seek increasingly efficient and friendly service. As early as 2004, Acrelec, a leading player in the QSR market, developed automated self-order kiosks that were adapted both to sector professional constraints and to user needs and demands.With self-order kiosks, orders can be taken in few minutes thanks to an intuitive, user-friendly software interface, where products are displayed as pictures and from which orders are automatically sent to the kitchen.
Customers pay with their credit card and products may be retrieved immediately at a dedicated counter. Thanks to orders processed within two minutes, queuing areas are less congested, customer numbers are on the increase and staff is more available to focus on service.
According to Pierre Delaunay, Acrelec Marketing Manager: “The kiosks are a perfect fit at points of sale that have to handle periods of high traffic. They help them avoid losing customers or having to force them to stand around. Customers no longer have to wait and they are more relaxed when they order.”
There are many benefits in terms of operational business management and sales improvement. Acrelec kiosks help to:
* Increase the average meal tray thanks to additional products that are systematically suggested when closing the order.
* Increase the number of transactions.
* Reduce the risk of errors when taking the order.
* Build customer loyalty through a loyalty program.
* Improve staff productivity.
* Facilitate an intuitive discovery of the full range of products.
Currently, Acrelec has established self-order kiosks in over 30 countries worldwide and systematically develops local structures to provide maintenance and proximity, quality support.
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