BUNDANG, SOUTH KOREA: Displaybank projects the e-Paper market to grow from $70 million in 2008 to $2.1 billion in 2015 and $7 billion by 2020 -- representing a CAGR of approximately 47 percent.
Displaybank also projects the e-Book market to comprise 50 percent of the total e-Paper market during that same period -- growing from $35 million in 2008 to $1.1 billion in 2015 and $3.4 billion by 2020 -- with the greatest regional demand coming from the US. These and other findings are disclosed in Displaybank's newly published e-Paper Display Technology and Market Forecast Report, which is the first report of its kind focusing on the e-Paper market in comprehensive detail.
Peter Kwon, Displaybank CEO noted: "It's nice to see that despite the current economic environment, certain technology applications are still gaining strong traction with consumers now, as well as present significant growth prospects in the coming years. The e-Paper market is a clear example of this, with e-Books representing a key 'killer application' that will take the merging of information and mobility to new heights. Being at the forefront of the display industry gives Displaybank a unique perspective on the exciting developments underway in the e-Paper market, and we look forward to seeing the continuing emergence of new technologies and applications to support this market."
According to Displaybank, Amazon currently leads in the e-Book market based on the abundant content that it offers. The growth of the e-Book market depends on not only the specifications of the reading device, but also on the available content and service offerings. As a result, Displaybank predicts that Sony's recently announced partnership with Google, the world's largest digital content provider, will propel Sony back into the e-Book market and allow it to serve as a formidable challenger to Amazon.
In addition to the e-Book market, Displaybank foresees myriad applications for e-Paper display technology due to its flexibility, ability to process electronic information and low power consumption. These include mobile displays, public displays such as electronic billboards and advertisements, as well as smart cards, Electronic Shelf Label (ESL) and Point of Purchase (POP) applications.
Improvements in e-Paper display technology such as contrast ratio, color display and durability will be needed to support these and other future applications. For example, larger-scale information displays will require improved precision in color display, while outdoor displays will need improved durability against heat and impact.
e-Paper displays using glass substrates are currently mass produced by Taiwan-based PVI and Korea-based LG Display. According to Displaybank, the first maker to utilize flexible substrate in e-Paper display is expected to be LG Display. LG Display is currently developing amorphous silicon thin-film transistor (TFT) technology-based flexible e-Paper displays using a metal foil substrate in co-operation with E-ink. During the second half of 2009, Displaybank predicts that 11.5-inch flexible e-Paper displays will enter the market in mass production.
The strength of Displaybank's new report is in its detailed analysis of the myriad e-Paper technology currently available along with regional R&D, technology and application trends. In addition, the report covers the necessary steps needed for performance enhancement through technology development and development factors, as well as product delivery forecasts. Coupled with a comprehensive forecast for both replacement and newly created markets, this report truly covers all aspects of e-Paper display technology, unlike any other.
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