Thursday, May 14, 2009

Essen RFID, Bartronics India explore UHF RFID opportunities

MUMBAI, INDIA: Essen RFID today announced that it has entered into a partnership agreement with Bartronics, one of India’s largest bar code and RFID company. Under the agreed terms & conditions for the partnership, Bartronics shall procure Essen RFID’s UHF integrated reader “XtennaPlus” as part of its R&D centre. It shall also feature the UHF integrated reader “XtennaPlus” in its RFID product catalog.

Commenting on this development, Essen RFID’s senior BD manager, Shrinivas Shikaripurkar said: “We are extremely pleased of entering into a partnership agreement with Bartronics India. We believe that Bartronics is a pioneer in the field of AIDC technologies and this synergistic agreement in the UHF RFID space shall be of tremendous mutual benefit to both the organisations. I am confident that we shall be able to jointly strategise & address large opportunities emanating in the RFID space across sectors in India as well as overseas markets.”

Bartronics Chief Scientific Officer Srinivasa Parasa: said “I have personally seen the demo of Essen’s integrated reader Xtenna and am convinced about the technical merits of XtennaTM over standard RFID readers available in the indigenously developed reader marketplace. This agreement is a win-win proposition for both Bartronics as well as Essen and will go a long way in strengthening the existing synergies between the two organizations in the UHF RFID market, and will also result in a better solution delivery mechanism for UHF RFID market.”

Essen, which launched its RFID device “Xtenna” last year in April, is an Indian OEM headquartered at Nariman Point, Mumbai and has successfully demonstrated its RFID modules: for a) People tracking, b) Asset Tracking, c) Livestock Tracking, and d) Document Tracking. The integrated reader cum antenna module “Xtenna” has been successfully implemented for Retail, Realty, Defence and Hospitality sectors in India and overseas markets.

Essen’s Xtenna covers RFID bands across the EU, USA, China, Korea and India through models that operate in the 865-870 MHz, 902-928 MHz, 840–844 MHz, spectrum respectively. Its advanced RFID reader has dynamic multi-protocol capability that is fully compliant with future standards. Along with superior tag reading performance (upto 50 feet) that not only supports Dense Reader Mode but also overcomes multiple sources of signal interference.

One of the Unique Selling Proposition is its ability to be also used in remote locations and over long distances without signal deterioration. By using Power-over-Ethernet (PoE) for transmission and converting sensitive analog RF signals to digital at source, Xtenna eliminates any scope of loss or deterioration during data transmission.

Xtenna’s advantage over an ordinary RF cable is multifold. Xtenna requires an inexpensive CAT-6 cable that can carry 48V DC power simultaneously along with data. Unlike the RF cable’s sensitive analog signal, XtennaTM provides a stable digital transmission. Moreover, RF cable has a limited distance of upto 20 ft before signal deterioration. With XtennaTM, this is offset as the distance between Xtenna and PoE switch can now be enhanced to 330ft without loss.

Essen has a patent pending with the US and Indian Patent Offices. Essen has partnered with some of the leading players both in India as well as global firms operating in the RFID applications space.

Essen’s Xtenna is available in two versions namely a Pilot Project Kit & a Mini-pilot project kit and is available directly through Essen Mumbai or through its list of global affiliates spread across the US and the EU.

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