INDIA: Multi Screen Media (MSM), the front runner of innovation in entertainment, announced a path breaking product for ‘Digital Entertainment’ – Sony LIV.
This latest offering by MSM is designed to be the ultimate online entertainment destination for today’s India.
Sony LIV is MSM’s new Video-on-Demand service, which will provide viewers a world-class viewing experience of their favorite shows from the Sony stable – SONY, SAB and MAX. Viewers can watch ACP Pradyuman solve the most interesting cases on CID, revisit the most hilarious episodes of Comedy Circus and watch the 1st ever episode of Taarak Mehta Ka Ooltah Chashmah; all of this online, on their personal mobile handsets and tablets on the go, Jab Aap Chahein!.
Apart from enabling viewers to view current shows, Sony LIV also gives viewers a chance to go back in time and watch past episodes of their favorite shows from SONY’s programming archives on LIV Classics. In addition to episodes of all-time favorites like Jassi Jaisi Koi Nahin, Kkusum, Heena, Boogie Woogie, Movers & Shakers, Office Office; LIV will also showcase a large archive going back seventeen years of movies and special events like Stardust and Filmfare Awards.
To enhance the viewing experience LIV has three exceptionally appealing features; Mood Wheel, My Q and LIV Guru. With Mood wheel, viewers can search for videos based on mood/genre and time preferences. Ranging from a pool of human emotions to choose from, be it Romance, Scary or Funny, the Mood wheel feature is sure to delight the users.
The My Q feature enables the registered users to create their own playlists of their favorite videos, and enables them to watch it across devices, with a single logon experience. The LIV Guru feature is Sony's Loyalty Program for loyal fans and rewards engagement. This feature builds on a loyalty points system on audience interactions on LIV, these points will eventually enable the viewers to win goodies, gift hampers and show set-visits.
The Sony LIV application is available globally for free, online on www.SonyLIV.com, for download on major app stores – iTunes and Google Play (Android). This will facilitate the viewers to get their daily dose of entertainment on the go on their smart phones, tablets or desktops/laptops.
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