Guavus acquires Neuralitic Systems

USA: Guavus, a leading provider of big data analytics solutions, has acquired Neuralitic Systems, the mobile data monetization and marketing analytics experts serving the telecom industry. Montreal-based Neuralitic provides deep-dive analysis into mobile data, enabling Communication Service Providers (CSPs) to generate new revenue streams by improving decision-making aimed at subscriber acquisition, conversion and retention.

The combination of Neuralitic's applications for mobile marketing with Guavus network and customer care applications enables global CSPs to attain timely and actionable insights that optimize business operations, support data monetization, generate new revenue streams and enhance the customer experience.

"CSPs need analytics and marketing solutions that allow them to define subscriber profiles based on behaviors and react to those behaviors in real-time or near real-time," said Maribel Lopez, founder, Lopez Research LLC.

Guavus's decisioning applications provide insights across network, device, content and subscriber analytics, enabling carriers to realize cost savings by optimizing network capacity, increasing revenues through the introduction of new services and delivering a better subscriber experience.

Neuralitic's application for mobile marketing adds key insights into subscribers' mobile data consumption for marketing decision makers. Used together, these decisioning applications democratize timely decision-making across engineering, customer care, and marketing business functions.