Wednesday, January 20, 2010

Prysm’s LPD technology suitable for displays in commercial AV marketplace

SAN JOSE, USA: Following its public launch last week, Prysm Inc., announced that it will initially target the commercial AV marketplace with its groundbreaking technology, Laser Phosphor Display (LPD). With its unmatched combination of brilliant picture quality, lowest power consumption, freeform flexibility, and long-lasting performance, LPD is perfectly suited for the commercial AV industry.

Over the past decade consumers have come to expect a higher level of AV experience from the events and activities in which they participate. Whether at a sporting event, corporate environment, airport, tradeshow, or retail location, consumers demand AV experiences that are sophisticated, immersive, and engaging. Captivating the audience and creating a spectacular event with visual interaction requires creativity and freedom in the design. LPD is completely scalable and can deliver to any shape, size, and resolution.

“With the power consumption of a 100W light bulb per square meter and the scalability to virtually any size application, LPD is generating excitement from prospective customers around the world,” said Amit Jain, CEO of Prysm, Inc. “Although we knew that image quality would appeal to commercial AV customers everywhere, we have also found that LPD energy efficiency to be very important in every geographic market.”

LPD uses solid state lasers to excite phosphors on a surface emissive screen that generates seamless, high-resolution images. As the modulating lasers scan across the surface, phosphors emit red, green, and blue colors to create an image with no motion blur. LPD design translates into superior image quality, 180 degree viewing angle, 240hz refresh rate, high contrast, and a longer life than conventional displays.

“I have seen this technology in action and can say, as a designer, it’s remarkable. Its image is vibrant and sharp and I see it going into designs around the globe,” says Michael Moore from Square Peg Design. “Power consumption and operating cost are a critical topic in design projects. The idea that I can offer my clients an incredible image and a significant reduction in operating costs is truly a game changer.”

“We recognized a considerable gap in the digital display landscape. Current solutions have so many compromises and drawbacks associated with maintenance, consumables, brightness, seams, viewing angles, power costs, and visual quality,” said Dana Corey, VP of sales and marketing for Prysm, Inc. “Prysm’s LPD platform leapfrogs these compromises, providing designers, channel partners, and end users with an unrivaled image and cost-effective display.”

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