Standalone PNDs still preferred choice for automobile use

SINGAPORE: Personal navigation devices (PNDs) have been popular in recent years, and remain so. According to ABI Research market data, approximately 42.3 million personal navigation devices will be shipped in 2010.

New devices offer more features attractive to customers. “New features such as multimedia functions, voice commands, and digital camera and Bluetooth connections are being added to both handheld and automotive-friendly devices,” notes telematics and navigation practice director Dominique Bonte.

Device manufacturers such as Navigon, Pioneer, and Garmin all launched new PNDs in the first half of 2010. Among the new products launched this year, Garmin nüvi 3700 series devices are less than 9mm thick, which is ultra-thin compared to the other devices on the market. It also has a dual-orientation capability which is very suitable for portable use. New products from Garmin and Navigon come with Bluetooth connections.

Personal navigation devices come with screens sizes ranging from 3 to 5 inches. In-vehicle dashboard devices have larger screens, up to 7 inches. More than 80 percent of the portable and in-dash navigation devices come with touch screens which give a more intuitive user experience.

Recently, PND manufacturers are facing increased competition from GPS-equipped smartphones, and some manufacturers have found their sales of PNDs declining. Free map access from Google and Nokia on mobile phones has also caused a fall in sales and average selling prices.

However, “Stand-alone PNDs still have an advantage over smartphones,” says research associate Khin Sandi Lynn. “Their larger screens provide users with a clearer view that is also easier to use while driving. Although volumes are dropping, for automotive use standalone PNDs will remain the preferred choice for many users.”