LAS VEGAS, USA: Digital Signage Expo, the only International Conference Summit & Trade Show exclusively dedicated to digital signage, interactive technologies and out-of-home media networks, announced that it is willing to step up and provide the initial funding to launch a truly independent Digital Signage Trade Association this year.
The new trade association, The Digital Signage Federation, will be a truly independent 501c non-profit association with legal and professional by-laws and an elected Board of Directors who represent a cross-section of the industry and are therefore motivated to act in the industry’s best interest.
Along with other member benefits still being finalized, the new Digital Signage Federation will provide a year-round education program for members and a full program of member services, featuring a vertical industry outreach program to bring the digital signage industry’s message to thousands of end-users in 2011. Professional association management will support the new Federation and funds will be provided to make projects immediately actionable.
To allow the industry to take control of its future through a truly independent Industry voice, DSE has agreed to step in and foot the bill without reimbursement, to create a member-owned forum in which true industry leadership can come to the fore.
Angelo Varrone, CEO of Exponation, LLC, which produces Digital Signage Expo said: “We have worked hard to represent this industry in a way that helps elevate our collective brand image to existing and prospective customers. And when the time came as different needs arose, we did our best to demonstrate leadership for our common good. We believe the industry has earned the right to an independent industry association in order to safeguard continued growth in a direction that accurately reflects the industry’s voice. We are committed to support the industry that supports us.”
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