Connected TV users demand improved web interface and control devices

BOSTON, USA: Early adopters of advanced connected TV services value the ability to personalize and share their content, but want better control devices and superior user experience, according to research just released by the Strategy Analytics Digital Home Observatory.

Connected consumers also prefer multi-function, integrated devices, as well as wireless capability across control and streaming functions.

“Advanced media consumers are already setting the agenda for future designs around the connected TV experience,” says Christopher Dodge, Analyst with the Digital Home Observatory. “Content owners, vendors and developers will succeed in this emerging market by addressing the need for improved content discovery and advanced control devices.”