Saturday, October 10, 2009

HP and Beats Electronics set new premium standard for music audio on notebooks

SANTA MONICA, USA: HP and Beats Electronics, LLC, announced an alliance to achieve higher-quality sound from digital music through technology innovation.

The HP ENVY 15 Beats limited edition notebook PC with integrated Beats Audio emerged from close collaboration between legendary artist and producer Dr. Dre, chairman of Interscope Geffen A&M Records and Beats co-founder Jimmy Iovine, and HP engineers.

"When Dre and I got together on Beats, it was about an idea which was to improve the transmission of sound between the record makers and the consumers,” said Iovine. "We realized that with the digital revolution, what went terribly wrong was the degradation of sound, which is the heartbeat of music.

"We found that most PCs downgrade sound to unacceptable levels and when you reduce it further to a limited platform, like an mp3, the music doesn’t stand a chance. If music is an emotion, if it sounds better, then the emotion is better. With HP, we found a partner willing to take the steps to improve the overall sound in the PC and to bring it up to the level that musicians hear in the studio.”

The HP ENVY 15 Beats limited edition notebook PC – the latest edition to HP’s flagship ENVY line -- features a sleek, piano black, high-gloss finish and signature Beats design as found in the Beats by Dr. Dre™ line of headphones.

It includes the high-performance Beats Audio solution and software popular among professional and aspiring DJs. Influential music producers and artists who lent their expertise to the project include Will.i.am, Timbaland, Polow Da Don and Pharrell.

“Beats is about sound. That’s all it’s ever been about, starting with the headphones and now moving to the Beats Envy computer we’re doing with HP,” said Dr. Dre. “The laptop is the new stereo for a lot of people and that’s why we’re putting out this computer with incredible sound.”

“Working with today’s leading artists on a market-defining product from HP benefits music lovers of all genres and generations,” said Todd Bradley, executive vice president, Personal Systems Group, HP. “The addition of a rich audio experience to HP’s entertainment technologies, which include high-def video and TV tuners, takes the enjoyment of digital entertainment to new levels.”

This announcement builds on HP’s history of successful relationships with music visionaries. HP recently celebrated Fergie and her many accomplishments in an HP “Computer is Personal Again” commercial. HP products are incorporated into music videos, including the industry’s most popular music video of all time, “Boom Boom Pow” by the Black Eyed Peas, and the Pussycat Dolls video “Hush, Hush.”

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